Established in 1999, Auto Finesse started our journey into car care as a man, van, and a passion for clean, shiny cars. Channeling 20 years of combined hands on experience into everything detailing; today we manage each step of the process in house


The birth of AF

Originally named JB's valeting service, offering a mobile valeting service in the UK to Hertfordshire, Essex and greater London area. A reputation for offering high quality car care service sees the company move towards working exclusively on higher end vehicles.


JB's rebranded

JB's Valeting is rebranded to Auto Finesse to coincide with the companies move to more in-depth detailing services now being offered. Auto Finesse leads the way in Herts and Essex car detailing services for pushing the boundaries on what is a new and exciting time for the industry as detailing starts to become a more widely recognized service.


The range is launched

The first products in the range are launched in Spring 2011, with 7 products covering the basics. The Auto Finesse range is continually developed and 7 products soon turn to 10-12 and onwards to include such products as accessories and microfibre lines.



Global distribution

As the product range and brand expands, the company begins to gather attention from Europe and Asia. With the addition of Auto Finesse Thailand, Mexico and Australia, the range develops and the brand becomes a household name among car enthusiasts worldwide.



Company expansion

Auto Finesse moves to a new 12'000 sq. ft. facility.  In order to keep up with current market demand, we produce an average 3,968 products per day.



Detailing academy launch

Built to serve the needs of both the enthusiast and professional detailer, the Auto Finesse Detailing Academy is launched in the UK - an Aladdin's cave for detailers and home to our flagship store.  It hosts a range of services and courses tailored around enthusiasts and professionals needs.



Company expansion

Company expands into new manufacturing and warehousing facilities to keep up with the demand from Europe and Asia.



Auto Finesse USA is Born!

The next phase of expansion began with growing global demand for the products.  Auto Finesse USA was born, with inventory of the full product range on the ground and ready to ship to both car enthusiasts and professional detailers across North America. This is only the beginning of our plans, with lots more exciting news and products to come!